[Education]

Ph.D. (2010). Hospitality Management. Pennsylvania State University

MSc. (2004). Hotel Administration. University of Nevada, Las Vegas

B.A. (2002). English Language and Literature. Pusan National University

[Teaching Interests]

Marketing Management

Strategic Marketing

Service Marketing

Currently teaching Marketing Management and Advertising

[Research Interests]

Marketing strategies and Corporate Financial Performance (CFP)

Corporate Social Responsibilities (CSR) and Corporate Financial Performance (CFP) in the service industry

MICE management

Business Education

[보직 및 위원회 활동]

- 2018.09.01. ~ 현재. 경영대학 학생지원센터 센터장

- 2018.03.17. ~ 2020.03.16. 도서관 운영위원회 위원

- 2017.08.11. ~ 2018.08.10. 미래전략위원회 위원

[Awards]

Best Paper Award:

- Strategic Emphasis and Its Performance Implications in China, 2018 APAIB-UNAI Joint Conference 

  (worked with Kim, K.H. & Kim, M.C.).

- SNS and Brand Loyalth of the Millennial: A Case of Hong Kong Hotel Industry, AAB's International 

  Conference 2016 (worked with Kot, C.T. & Kim, M.C.)

[Publications]

Ling, C. Y. & Kim, Y. (2018, forthcoming). Appealing to Young Consumers: An Examination of Firm CSR, 

CSR Communication, and Brand Attitudes of Generation Z. Academy of Asian Business Review.

Kim, M. & Kim, Y. (2018, forthcoming). CSR and Shareholder Value in the Restaurant Industry: The Roles 

of CSR Communication Through Annual Reports. Cornell Hospitality Quarterly. (SSCI)

Kim, Y. (2018). Effects of Marketing Communication Capabilities on the link between Corporate Social 

Responsibility on Firm Value : Observations from the Service Industry, Asia Marketing Journal, 

20(1), 1-21.

Xie, R. Y. R., & Kim, Y. H. (2017). Short-term Overseas Study Tours by Secondary Students in China: What 

to Do and What to Gain?. Journal of China Studies, 20(4), 167-185.

Kim, Y. (2017). The Effect of Being a Top Media Spender on Equity Risk: A Study of Restaurant Firms, 

경영논총, 35(1), 30-56.

Kim, Y., Cheong, K, & Kim, M. (2017). Workplace Relationships and Employee Engagement: Domestic 

Workers vs. Expatriates. Academy of Asian Business Review, 3(1), 55-74.

Lin, P. M., Kim, Y., Qiu, H., & Ren, L. (2017). Experiential Learning in Hospitality Education Through a 

Service-Learning Project. Journal of Hospitality & Tourism Education, 29(2), 71-81.

Kim, Y., Kim, M., & Mattila, A. S. (2017). Corporate Social Responsibility and Equity-Holder Risk in the 

Hospitality Industry. Cornell Hospitality Quarterly, 58(1), 81-93. (SSCI)

Kim, Y.H., Kot, C. T., & Kim, M.C. (2016). SNS and Brand Loyalty of the Millennial: A Case of Hong Kong 

Hotel Industry. Academy of Asian Business Review, 2(1), 1-19.

Kim, Y.H., Lin, P., Xiu, H. (2015). Experiential learning: being a real event planner, Journal of Teaching in 

Travel and Tourism. 15(4), 382-401.

Kim, M.C. & Kim, Y.H. (2014). Corporate social responsibility and shareholder value of restaurant firms. 

International Journal of Hospitality Management. 40, 120-129. (SSCI)

Kim, Y.H., Kim, M.C., & O’Neill, J. (2013). Advertising and firm risk: observations from the restaurant 

industry. Journal of Travel and Tourism Marketing, 30(5), 455-470.

Kim, Y.H., Kim, S., & Seol, S. (2013). Determinants of tradeshow attendees’ post-show behavior: role of 

their visiting x-x-x-x-objectives. Journal of Hospitality Marketing & Management, 22(6), 619-633. (SSCI)

Kim, Y.H., Savage, K. S., Howey, R. M., Van Hoof. H. B. (2009). Academic foundations for hospitality and 

tourism research: a reexamination of citations. Tourism Management, 30(5), 752-758. (SSCI)

Hanson, B., Mattila, A., O’Neill, J., & Kim, Y.H. (2009). Rebranding and rescaling: effects on hotel 

performance. Cornell Hospitality Quarterly, 50(3), 360-370. Featured Article of the Issue (SSCI)