[Education]

Ph.D.(2018). Business Administration. Seoul National University

M.S.(2013). Business Administration. Seoul National University

B.A.(2010). Business Administration. Yonsei University

[Work Experience]

Senior researcher, Center for Happiness Studies, Seoul National University (2019.07-2023.08)

Postdoctorial Research Fellow, Design Convergence Research Center, Ewha Womans University (2018.03-2018.08)

[Research Interests]

Art marketing

Digital marketing

Environmental, Social and Governance (ESG) marketing

Consumer happiness

[Teaching Interests]

Arts and culture marketing

Digital marketing

Design thinking management

[Publications]

Baek, E., Huang, Z., & Lee, S. S. (2023). Visual complexity= hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products. Journal of Retailing and Consumer Services, 74, 103435. (SSCI)

Lee, S. S., Kim, Y., & Roh, T. (2023). Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior. Journal of Cleaner Production, 138211.(SCIE)

Lee, S. S., Shim, Y., Choi, J., & Choi, I. (2023). Paradoxical impacts of social relationship on well-being during the Covid-19 pandemic. Journal of Happiness Studies, 24(2), 745-767.(SSCI)

Kim, Y. & Lee, S. S. (2022) How can we increase pro-environmental behavior during Covid-19 pandemic? Focusing on the altruistic (vs. egoistic) concerns, Frontiers in Psychology, 13, 1-11. (SSCI)

Lee, S. S., Yu, K., Choi, E., & Choi, I. (2022). To drink, or to exercise: That is (not) the question! Daily effects of alcohol consumption and exercise on well­being. Applied Psychology: Health and Well­Being, 14(2), 555-571. (SSCI)

Kim, Y., Park, K., & Lee, S. S. (2022). Human-like underdog brands: How brand personality affects self-service technology adoption. Social Behavior and Personality, 50(4), 1-13.(SSCI)

Lee, S. S., Park, K., & Kim, Y. (2022). Self-service versus human interaction in private consumption: The moderating role of brand personality. Social Behavior and Personality, 50(4), 1-10.(SSCI)

이서진 & 최인철 (2022) 온라인 쇼핑 환경에서 리뷰 평점의 방향성이 소비자 구매의도에 미치는 영향: 예술품과 기능품을 중심으로. 마케팅연구, 37(1), 1-19.(KCI)

이서진 & 이민환 (2022) 공유경제 기반의 미술품 구독서비스 이용의도와 구매의도에 소비자 동기가 미치는 영향. 인문사회21, 13(1), 2317-2332. (KCI)

이민환 & 이서진. (2021). 기업과 소비자의 사회적 책임이 지속가능소비생활 실천과 소비생활만족에 미치는 영향. 상품학연구, 39(5), 99-108. (KCI)

Lee, S. S., Lee, S. H., & Choi, I. (2021). Do art lovers lead happier and even healthier lives? Investigating the psychological and physical benefits of savoring art. Psychology of Aesthetics, Creativity, and the Arts. (SSCI)

이서진 & 한혜주. (2021). 유명인 자녀 광고에서 사회경제적 계층이동성이 제품태도와 구매의향에 미치는 영향: 준사회적 관계 인식의 매개효과를 중심으로. 소비자학연구, 32(3), 47-72. (KCI)

Kim, Y., Park, K. & Lee, S. S. (2019), The underdog trap: The moderating role of transgression type in forgiving underdog brands, Psychology & Marketing, 36(1), 28-40. (SSCI)

이서진, 조재경 & 이민환. (2018). 신진 디자이너를 위한 아트 상품 신제품 개발과 제품 디자인에 대한 탐색적 연구. 상품학연구, 36(4), 109-118. (KCI)

Park, K. & Lee, S. S. (2015), The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving, Psychology & Marketing, 32(12), 1117-1132. (SSCI)

[Awards]

2022년 한국유통학회 추계학술대회 우수발표논문상, 한국유통학회