[Education]
Ph.D.(2018). Business Administration. Seoul National University
M.S.(2013). Business Administration. Seoul National University
B.A.(2010). Business Administration. Yonsei University

[Work Experience]
Assistant Professor, College of Business, Pusan National University (2023.9. - present)
Senior Researcher, Center for Happiness Studies, Seoul National University (2019.7. - 2023.8.)
Postdoctoral Research Fellow, Design Convergence Research Center, Ewha Womans University (2018.3. - 2018.8.)

[Research Interests]
Art marketing
Digital marketing
ESG marketing
Consumer happiness

[Teaching Interests]
Arts and culture marketing
Digital marketing

[Publications]
- Kim, Y., Tian, W., Roh, T., Lee, S.S., & Lee, M. (2025) Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals, Journal of Retailing and Consumer Services (SSCI: Forthcoming)

- 박현아 & 이서진 (2025). 브랜드 유형(명품 vs. 중저가)과 고객-직원과의 물리적 근접성(가까움 vs. 멂)이 서비스 만족도에 미치는 영향. 소비자학연구, 36(1), 123-152. (KCI)

- Lee, S. S., Lee, S. H., & Choi, I. (2024). Do art lovers lead happier and even healthier lives? Investigating the psychological and physical benefits of savoring art. Psychology of Aesthetics, Creativity, and the Arts, 18(3), 279-286. (SSCI)

- Baek, E., Huang, Z., & Lee, S. S. (2023). Visual complexity= hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products. Journal of Retailing and Consumer Services, 74, 103435. (SSCI)

- Lee, S. S., Kim, Y., & Roh, T. (2023). Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior. Journal of Cleaner Production, 138211.(SCIE)

- Lee, S. S., Shim, Y., Choi, J., & Choi, I. (2023). Paradoxical impacts of social relationship on well-being during the Covid-19 pandemic. Journal of Happiness Studies, 24(2), 745-767.(SSCI)

- Kim, Y. & Lee, S. S. (2022). How can we increase pro-environmental behavior during Covid-19 pandemic? Focusing on the altruistic (vs. egoistic) concerns, Frontiers in Psychology, 13, 1-11. (SSCI)

- Lee, S. S., Yu, K., Choi, E., & Choi, I. (2022). To drink, or to exercise: That is (not) the question! Daily effects of alcohol consumption and exercise on well­being. Applied Psychology: Health and Well­Being, 14(2), 555-571. (SSCI)

- Kim, Y., Park, K., & Lee, S. S. (2022). Human-like underdog brands: How brand personality affects self-service technology adoption. Social Behavior and Personality, 50(4), 1-13.(SSCI)

- Lee, S. S., Park, K., & Kim, Y. (2022). Self-service versus human interaction in private consumption: The moderating role of brand personality. Social Behavior and Personality, 50(4), 1-10.(SSCI)

- 이서진 & 최인철 (2022). 온라인 쇼핑 환경에서 리뷰 평점의 방향성이 소비자 구매의도에 미치는 영향: 예술품과 기능품을 중심으로. 마케팅연구, 37(1), 1-19.(KCI)

- 이서진 & 이민환 (2022). 공유경제 기반의 미술품 구독서비스 이용의도와 구매의도에 소비자 동기가 미치는 영향. 인문사회21, 13(1), 2317-2332. (KCI)

- 이민환 & 이서진 (2021). 기업과 소비자의 사회적 책임이 지속가능소비생활 실천과 소비생활만족에 미치는 영향. 상품학연구, 39(5), 99-108. (KCI)

- 이서진 & 한혜주 (2021). 유명인 자녀 광고에서 사회경제적 계층이동성이 제품태도와 구매의향에 미치는 영향: 준사회적 관계 인식의 매개효과를 중심으로. 소비자학연구, 32(3), 47-72. (KCI)

- Kim, Y., Park, K. & Lee, S. S. (2019), The underdog trap: The moderating role of transgression type in forgiving underdog brands, Psychology & Marketing, 36(1), 28-40. (SSCI)

- 이서진, 조재경 & 이민환 (2018). 신진 디자이너를 위한 아트 상품 신제품 개발과 제품 디자인에 대한 탐색적 연구. 상품학연구, 36(4), 109-118. (KCI)

- Park, K. & Lee, S. S. (2015), The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving, Psychology & Marketing, 32(12), 1117-1132. (SSCI)